Internet Marketing: Integrating Online and Offline Strategies Reviews
internet marketing February 4th. 2015, 8:32amInternet Marketing: Integrating Online and Offline Strategies
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal. Th
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